The development of new products and services is accompanied with a lot of thought, experience and market research. And yet, a shocking number fail. 90% to be exact.

Why is this? clearly there is a benefit and clearly a market exists. But it takes more than a good product or a novel service to get customers to switch. We believe the manner in which benefits are communicated is often just as important as the product or service for which the communication is being built. To inspire action we need to create a catalytic communication strategy that draws from elements of your competitive superiority and give it a marketing treatment that sparks imagination.

To create breakthrough communications we delve in deep to understand unarticulated needs being met, study the marketplace to observe its constituents and functioning, and understand the mindset of intended audience. Only after going on this fact finding journey do we attempt to connect producer and consumer.

Our solution for a world plagued by 4% conversion rates.

The central premise of retailing is to provide consumers with a wide assortment of products on a sliding scale of price-points accompanied with great customer service. It is the service element of the equation that we believe has the biggest impact on a retailers overall performance and since online commerce is merely an extension of offline retailing we maximize online revenues by focusing on principles of good service. There are five strategies that deliver maximum impact:

• Creating a visual experience that is complimentary to your unique brand
• Finding and serving brand evangelists
• Presenting shoppers with a slew of filter options
• Creating a shopping experience that allows customers to do things impossible offline
• Closely observing and adapting to how customers actually interact

Your products and services are both expensive and complex and we live in a web2.0 world were we've grown accustomed to free interactions. In this reality customers expect to experience what they are potentially investing in. Creating an experience theatre is the best way to translate your brand promise through an experience that a customer can control.

Our end product draws from all your unique and valuable elements of differentiation and presents the potential customer with click and play, drag and drop, scenario selectable interface that clearly demonstrates benefits. And because the customer drives this experience it has a greater conversion influence.